Tuesday, 6 March 2012

Packaging as Props

Just to let my cripple hand heal up a bit I thought I'd stray away from the Wacom and get back to documenting my ideas for the packaging. The decisions I'm talking about have already been thought through and made previously, but as I've been late on documenting everything, this is more of a catch up.

So as I was discussing in much late posts I want the outer packaging to be more than something that justs holds some discs and a book. I want the packaging to be more functional and more relevant as a film collector item which is why I want to incorporate the idea of a prop. On watching through the film I was one or two ideas that may have been appropriat however nothing else was more apropraite than Doc's Plutonium case from the first movie. It seems perfect in a way as it's really an extension from the time machine itself and it's whats required to create the energy which then feeds back into the idea of how essential it is to the film.

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With this in mind I started looking at numerous ways of how I could start to get this idea off the ground. At first I was liking the idea of recreating the effects in PS and crafting a nice hand made box which was a good idea as I could scale it to the exact dimensions I'd require. Although further into the project I was seeming the vast ammounts of time the illustration work was and still is taking.

Because of this side of things I started to look into other objects and remembered seeing a aluminium case kicking around house.

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Cutting out the weeks it would take to test and craft the case oppose to buying one in would be much more logical but it does involve some issues of it's own. Firstly if I was going down this route, it would need to be quite screen accurate as it would if I were to have made my own. Any old ally case won't cut it. But also how is buying in a case graphic design? To solve these issues I managed to get hold an incrediby accurate case which I'll post pictures of as soon as it arrives (hopefully tomorrow or day after) and I'm also looking at a wrap around sleeve for the case. The sleeve will work to wrap around like a belly bar with a cut out on the top for the handle. This actually works a lot better than I could have hoped for because with the sleeve you'd have the titles, information, imagery, barcodes and copy which I didnt want permanently printed to the case anyway. So with this idea this can all be fixed to the sleeve and with the card sleeve removed, your left with a piece of packaging that's clean and looks cool as hell.

Very exciting times anyway. All I can think about right now is the end of year showings and something like this on display will definitly look the part and hopefully attract some wanted attention!

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